PRessing On: Real Life in Public Relations

Summertime State of Mind

Make an intentional effort to kick off June with a summertime state of mind. Whether you work in an office or have more of a flexible work schedule, don't get caught in a rut of your usual routine. Join Rachel and Liselle as they share tips for maximizing a Summertime State of Mind.

Data, Data, Data - Benchmarking for Strategic Success

As public relations practitioners recognizing the value and how-to of public opinion research, understanding the data, and identifying the majority opinions, not just the loudest in the room is the key to strategic success. Adam Probolsky from Probolsky Research is a public opinion researcher with thirty years of experience with local government, nonprofit, corporate, association, and campaign clients. He shares his insights on what every communicator needs to know before a campaign even begins!
GUEST: Adam Probolsky, President of Probolsky Research
Adam has acted as pollster and strategic advisor on hundreds of successful crisis communications and public affairs projects, local, county and statewide initiatives and candidate campaigns as well as citizen outreach and education efforts. Additionally, Adam has been a key advisor to the firm’s clients on matters of public policy, legislation and business strategy.
Adam was both a planning and finance commissioner for the City of Irvine where he oversaw and approved billions of dollars in private development and public infrastructure projects. As a past chairman of the Irvine Valley College Foundation, he has overseen the fundraising and the award of hundreds of thousands of dollars in scholarships to students and funding for college police. He was also a member of the Orange County Waste & Recycling Commission where he oversaw landfills, recycling programs, waste hauling companies and power generating facilities. As a member of the Orange County Transportation Authority’s Environmental Mitigation and Oversight Committee, he oversaw the expenditure of over $175 million dollars in public transportation funds. He previously served as a board member and development committee chairman for Jewish Family Service of Orange County, a non-profit organization that serves families in need, and volunteered for nearly eight years with the Orange County Sheriff’s Department as a spokesperson.
Adam formerly served as a member of the Policy Committee on Energy and the Environment of the United States Chamber of Commerce. Mr. Probolsky’s research and commentary has been published in numerous media outlets including The New York Times, Riverside Press Enterprise, The Chicago Sun Times, the Orange County Register and Politico and the San Francisco Chronicle.
Adam earned his master’s degree in data analytics and visualization from the Maryland Institute College of Art in Baltimore Maryland, a historic urban college founded in 1826.
FIND ADAM ON SOCIAL MEDIA:
Insta: @probolskyresearch
Facebook: facebook.com/ProbolskyRsrch
LinkedIn: linkedin.com/in/adamprobolsky
linkedin.com/company/probolsky-research-llc
WEBSITE: probolskyresearch.com

Tackling Branding in a Cost-effective Way

Side note as promised: To learn more about mountain lion P22: savelacougars.org/a-eulogy-for-p-22-a-mountain-lion-who-changed-the-world/
Tackling Branding in a Cost-effective Way
Branding or rebranding an organization may seem overwhelming and cost-prohibitive, but the truth is it doesn’t have to be. Working with countless clients, including nonprofits and public-sector agencies, we have discovered that surprisingly many clients do not have formal brand guides or vectorized logos and are simply “winging it.”
Due to lack of internal resources or even management support, branding can oftentimes be a low priority. The good news is, we have some tips to tackle branding in a cost-effective way.
Learn more:
PRessingOnPodcast.com
Insta:
@pressingoninpr
@DeGravePR
@RMG.Communications
Visit us:
degravepr.com
rmgcomm.com

A Podcast About Podcasts - How to Start a Podcast

TUNING INTO YOUR COMMUNITY: HOW TO START A GOVERNMENT PODCAST AND REASONS WHY YOUR CITY, COUNTY, WATER DISTRICT OR OTHER LOCAL GOVERNMENT AGENCY NEEDS A PODCAST
Podcasts are more popular than ever, attracting more than 100 million monthly listeners. Is your local government agency tapping into the power of the pod to share important information about projects, programs, initiatives and community partnerships?
Creating a podcast for your agency may sound like a huge lift that requires a lot of time and resources, but it doesn’t have to be. Not only have we created our own nationally recognized, award-winning PRessing On in Public Relations podcast, but also we have helped our public-sector clients create video and audio podcasts. From branding to recording and distributing to promoting, we’ve done it all, and we’re happy to share insider tips with you on how to get your agency’s podcast off the ground.
Learn more:
PRessingOnPodcast.com
Insta:
@pressingoninpr
@DeGravePR
@RMG.Communications
Visit us:
degravepr.com
rmgcomm.com

Lessons Learned from 2020

Last year was a success for the podcast; the PRessing On in Public Relations podcast is now award-winning! Navigating a career during 2020 could have been a challenge, but hosts Rachel McGuire and Liselle DeGrave share insights on lessons learned. Business continued to move forward. Adapting, staying relevant and a maintaining a positive attitude kept a momentum that led into 2021 with gusto. Refining processes, rebranding, polishing personal branding, maintaining personal connections and letting go to make space for fresh beginnings are take aways from Season 2: Episode 1.

Sustainable Work Fashion

Globally, 80% of discarded textiles/clothing are doomed for the landfill or incineration. Only 20% are actually reused or recycled. We all enjoy having nice things, it’s fun to buy the newest shiny object – or handbag, but is it part of a sustainable work wardrobe? Do you really need it? Join us as we share tips and tricks for creating and maintaining a sustainable work wardrobe.

Driving Brand Engagement through Dynamic Surveys and Data

People engage with brands – not forms. Gathering research to develop public relations and outreach campaigns ensures an effective campaign. As people’s attention spans shorten in the era of swiping left, learn how to make surveys and public input gathering fun and meaningful through interactive elements that will engage your audience.
Matthew Salisbury is the Founder and CEO of ntropy, a market research and customer experience platform used by government and businesses to collect, analyze and act on feedback. Prior to founding ntropy, Matthew held leadership positions at Hewlett Packard Enterprise in the UK, Australia and the USA as well as Hitachi, where he served in various roles focused on building and enabling smart
solutions for cities and downtown areas.
GUEST: Matt Salisbury
SOCIAL MEDIA HANDLES:
ntropy LinkedIn: http://linkedin.com/company/ntropydatainc
Matt's LinkedIn: https://www.linkedin.com/in/m-salisbury/
WEBSITE: ntropydata.com

Launching Your Passion Project: Interview with Robin Rockey, author of 100 Things to do in Orange County Before You Die

As a public relations professional, you may have given some thought to maintaining your full-time communications job as well as launching a passion project. Hear how Robin successfully balanced her PR day job while writing and publishing a book.
GUEST: Robin Rockey, APR, Communications Manager for the City of San Marcos and author of 100 Things to Do In Orange County Before you Die
As an award-winning communications leader, Robin brings more than 16 years of diverse experience in public information, journalism, internal communications, and digital media management to her role as the City of San Marcos’ communication manager.
In 2019, Robin also published her first book: 100 Things to Do In Orange County Before You Die, which has been featured on KTLA and KDOC as well as several publications throughout the California.
She caught the So Cal travel-writing bug while on staff at California travel-and-lifestyle bible Westways magazine where she ran the popular Go Southern California Instagram and Twitter accounts. Additionally, she has freelanced for publications including Sunset and TravelAge West.
Robin holds a Bachelor of Arts in Journalism from Northern Illinois University, Accreditation in Public Relations (APR), and certificates in public information, advanced social media strategy and digital marketing.
She represents the California Association of Public Information Officials on the Universal Accreditation Board, which oversees the APR credential, and has previously served on the Board of Directors at the Public Relations Society of America’s Orange County chapter.
FIND ROBIN ON SOCIAL MEDIA:
Insta: @orangecounty_100
Facebook: @robinarockey
Linkedin: @robinarockey
WEBSITE: RobinRockey.com