PRessing On: Real Life in Public Relations

Join us for a PRessing On in Public Relations conversation with Jennifer Kaplan, Founder of Evolve PR & Marketing, Arizona’s largest PR firm. Since launching the agency in 2010, she has led Evolve’s growth from a small, client-focused team into a powerhouse of 27 full-time publicists serving more than 100 clients across local and national markets.
A proud Phoenix native and Arizona State University alumna, Jennifer’s deep Valley roots and relationship-driven approach have helped her build lasting partnerships and elevate brands across industries. Her leadership and impact have earned her numerous honors, including the Inaugural Hugh Downs School of Human Communication Alumni of the Year Award, Phoenix Business Journal’s 40 Under 40, AZ Business Magazine’s Most Influential Women in Arizona Business, Ranking Arizona #1 PR Agency, AZ Big Media's Most Admired Companies and PR News’ 2025 Top Women in PR and People of the Year. Outside the office, Jennifer enjoys time with her family, giving back to the community, and finding balance on her yoga mat. She’s always cheering on the Sun Devils—forks up! 
Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts!
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To track down Jennifer visit:
https://www.linkedin.com/company/evolveprandmarketing
https://www.linkedin.com/in/jennifer-kaplan-b331948/
https://evolveprandmarketing.com/ 
https://www.facebook.com/EvolvePRandMarketing/
https://www.instagram.com/evolveprandmarketing/
 
For more information on the PRessing On podcast visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com

Join us for a PRessing On in Public Relations conversation with the Founder and CEO of Featured, a platform that connects subject-matter experts with top publishers to create ready-to-publish Q&A content. Featured hosts more than 50,000 experts whose insights are published across 1,000+ media outlets, including Fast Company and Entrepreneur.com. In 2025, Brett led Featured’s acquisition and revival of Help a Reporter Out (HARO), modernizing one of the most iconic brands in media sourcing.
Previously, Brett founded Markitors, a digital marketing agency for small businesses that he successfully scaled and sold after 10 years. His earlier venture, Pursue the Passion, was a national interview tour designed to inspire career education through storytelling. Beyond entrepreneurship, Brett has collaborated with Hugh Jackman on a charitable coffee initiative, delivered more than 100 keynote speeches, and written for publications such as Forbes, SHRM, and TIME. He is passionate about democratizing access to media opportunities and building the “expert economy.”
Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts!
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To track down Brett, visit:
https://linkedin.com/company/featureddotcom 
https://x.com/featureddotcom 
linkedin.com/showcase/help-a-reporter-haro/
https://x.com/helpareporter 
https://linkedin.com/in/brettfarmiloe 
https://helpareporter.com
 https://featured.com
 
For more information on the PRessing On podcast visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com
 

What does it take to become an award-winning PR pro? In this episode of PRessing On in Public Relations, Rachel and Liselle pull back the curtain on how to elevate your brand, boost your credibility, and bring home the gold—whether you're a solo strategist or leading a full team. From myth-busting and budgeting tips to crafting a killer awards calendar and navigating rejection, this episode is packed with practical advice, hard-won lessons, and real-life stories from the frontlines of award season. You’ll walk away with the confidence and tools to nominate yourself, your team, or your project—and actually win. Because recognition isn’t just nice—it’s strategic.

Join us for a PRessing On in Public Relations episode that you are sure to enjoy! Whether you are a seasoned professional or straight out of college, Confessions of a PR Intern 2.0 is an absolute must-listen!   
Confessions of a PR Intern was first recorded in 2020 and turned out to be the most listened to episode for the podcast!
In this episode, Confessions of a PR Intern 2.0, Rachel and Liselle invited some of their PR friends who have been in the field for many years to reminisce on their early career days where they share lessons learned from the 1900s.
 
To listen to the OG, Confessions of a PR Intern visit PressingOnPodcast.com⁠
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To connect with Liselle and Rachel, track them down at:
Instagram: @RMG.Communications and @DeGravePR
LinkedIn: www.linkedin.com/in/liselle-degrave/
https://www.linkedin.com/in/rachdickman/
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For more information visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com
 

Join us for a PRessing On in Public Relations conversation on Acing the APR! Thinking about pursuing your APR but feeling overwhelmed? Not sure where to start—or how to stay on track? If you’re nodding yes, this episode is made for you.
Rachel and Liselle have been through the APR process themselves, and they’re sharing the tips they wish they had when they started. From building your Readiness Review panel to tackling the exam with confidence, the PRessing On hosts break down what it really takes to earn your Accreditation in Public Relations.
Whether you're just starting to explore the credential or you’re knee-deep in study guides, you'll get honest insights, time-saving strategies, and encouragement to keep going.
Ready to boost your career and join the ranks of accredited PR pros? Grab your study plan and press play.
To learn more about earning your APR:
www.praccreditation.org/apply/apr/
https://www.capio.org/apr
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To connect with Liselle and Rachel, track them down at:
Instagram: @RMG.Communications and @DeGravePR
LinkedIn: www.linkedin.com/in/liselle-degrave/
https://www.linkedin.com/in/rachdickman/
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For more information visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com

Join us for a PRessing On in Public Relations conversation on consulting with expert Michael Zipursky. In this episode, Michael shares his journey to building a successful consulting business, unpacking the challenges, strategies, and mindset shifts that paved the way. From overcoming hurdles to crafting a powerful brand, he reveals actionable insights for aspiring entrepreneurs. Plus, Michael offers a refreshing take on success—think freedom and fulfillment over flashy excess—and tips to help clients live a life they love. Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts!
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To track down Michael, visit www.consultingsuccess.com, or find him on LinkedIn https://www.linkedin.com/in/zipursky/
 
For more information visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com

Join us for a PRessing On in Public Relations conversation on top tips for conferencing. Does too much conferencing have you burnt out? Not sure what conferences are right for you? Looking to maximize your conference experience? If you answered, yes, then this episode is for you!
Rachel and Liselle have sat through more conference keynotes, breakout sessions, and networking mixers than they can count—so you don’t have to. Whether you’re a conference newbie or a seasoned pro, the PRessing On hosts are sharing top tips to help you navigate, network, and actually get value from your next event (instead of just collecting free tote bags). Grab your lanyard and let’s dive in.
To connect with Liselle and Rachel, track them down at:
Instagram: @RMG.Communications and @DeGravePR
LinkedIn: www.linkedin.com/in/liselle-degrave/
https://www.linkedin.com/in/rachdickman/
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For more information visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com

Join us for a PRessing On in Public Relations conversation with Brenda Duran, a highly accomplished public relations specialist with a notable decade-long tenure in Los Angeles County. Listen in as we dig deep into the influence of women and Latinas in public relations.
Her career has been marked by significant contributions in key roles, including Communications Director for the Los Angeles County Registrar-Recorder County Clerk and Deputy Executive Officer of Communications and Creative Services at the Executive Office of the LA County Board of Supervisors. In these positions, she played a pivotal role in initiating and expanding the social media presence of both departments and significantly enhancing their public outreach and engagement. Currently, Brenda holds the position of Director of External Affairs for the newly established Los Angeles County Justice, Care, and Opportunities Department.
Brenda's expertise lies in crafting strategic and concise messaging for a wide array of Los Angeles County public programs and initiatives. Her portfolio includes the successful launch of numerous multimedia campaigns spanning various mediums, such as editorial and TV spots, social media engagement, outdoor billboards, and public service announcements endorsed by notable public figures. She has also excelled in developing comprehensive communication plans and directing social media strategy.
To connect with Brenda, track her down at:
Instagram: @bduran5
LinkedIn: linkedin.com/in/brendaduran
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For more information visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com