PRessing On: Real Life in Public Relations

Consulting Success: The Elite Consulting Mind with Michael Zipursky

Join us for a PRessing On in Public Relations conversation on consulting with expert Michael Zipursky. In this episode, Michael shares his journey to building a successful consulting business, unpacking the challenges, strategies, and mindset shifts that paved the way. From overcoming hurdles to crafting a powerful brand, he reveals actionable insights for aspiring entrepreneurs. Plus, Michael offers a refreshing take on success—think freedom and fulfillment over flashy excess—and tips to help clients live a life they love. Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts!
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For more information visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com

Top Tips for Conferencing

Join us for a PRessing On in Public Relations conversation on top tips for conferencing. Does too much conferencing have you burnt out? Not sure what conferences are right for you? Looking to maximize your conference experience? If you answered, yes, then this episode is for you!
Rachel and Liselle have sat through more conference keynotes, breakout sessions, and networking mixers than they can count—so you don’t have to. Whether you’re a conference newbie or a seasoned pro, the PRessing On hosts are sharing top tips to help you navigate, network, and actually get value from your next event (instead of just collecting free tote bags). Grab your lanyard and let’s dive in.
To connect with Liselle and Rachel, track them down at:
Instagram: @RMG.Communications and @DeGravePR
LinkedIn: www.linkedin.com/in/liselle-degrave/
https://www.linkedin.com/in/rachdickman/
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For more information visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com

Latinas in Public Relations: Shaping Communications, Communities, and Culture with Brenda Duran

Join us for a PRessing On in Public Relations conversation with Brenda Duran, a highly accomplished public relations specialist with a notable decade-long tenure in Los Angeles County. Listen in as we dig deep into the influence of women and Latinas in public relations.
Her career has been marked by significant contributions in key roles, including Communications Director for the Los Angeles County Registrar-Recorder County Clerk and Deputy Executive Officer of Communications and Creative Services at the Executive Office of the LA County Board of Supervisors. In these positions, she played a pivotal role in initiating and expanding the social media presence of both departments and significantly enhancing their public outreach and engagement. Currently, Brenda holds the position of Director of External Affairs for the newly established Los Angeles County Justice, Care, and Opportunities Department.
Brenda's expertise lies in crafting strategic and concise messaging for a wide array of Los Angeles County public programs and initiatives. Her portfolio includes the successful launch of numerous multimedia campaigns spanning various mediums, such as editorial and TV spots, social media engagement, outdoor billboards, and public service announcements endorsed by notable public figures. She has also excelled in developing comprehensive communication plans and directing social media strategy.
To connect with Brenda, track her down at:
Instagram: @bduran5
LinkedIn: linkedin.com/in/brendaduran
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For more information visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com

PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image With Author Amanda Proscia

Join us for a PRessing On in Public Relations conversation with Amanda Proscia, Co-founder from Lightspeed Public Relations and Marketing, a New York City-based agency focused on the technology sector. Listen in as we dig deep into unlocking the secrets to creating a powerful public image.
An unexpected part of her experience over the years has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is. Amanda’s writing has been published in many top-tier publications, but—true to her profession—always under someone else’s name. She has served as a ghostwriter for Fortune 50 executives, prominent politicians, and countless client leaders, helping to amplify their voices from behind the scenes. With her new book, PR Confidential, she’s stepping out of the shadows to make her insider’s knowledge available to everyone. 
 
To connect with Amanda, track her down at:
LightSpeedPR.com
https://www.linkedin.com/in/amandacproscia/
https://www.linkedin.com/company/lightspeed-pr/
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For more information visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com
 

Chapter 14: Looks Like We Made It

Listen in to the audible audio book for Chapter 14, "Looks like we made it" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to what success truly looks like! 
For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit ⁠PressingOnPodcast.com/prbook⁠..

Branding Boldly: Insights From PR Expert Lindsay Kirsh

Join us for a PRessing On in Public Relations conversation with Lindsay Kirsh, from Slayer Public Relations, and listen in as we dig deep into what it means to brand boldly.
With over 15 years of experience, Lindsay is a recognized leader in the public relations industry. She specializes in media relations, crisis communications and strategic public relations.
Lindsay is known for her bold approach to public relations. She consistently pushes boundaries, delivering creative, results-driven campaigns that make headlines. Lindsay works with global brands in the Food & Beverage, Wine & Spirits, Consumer Goods, Lifestyle, and Retail industries.
To connect with Lindsay, track her down at:
Instagram: @slayer__pr
Facebook: https://www.facebook.com/profile.php?id=61555448084766
X: https: @Slayer__PR
Linkedin: https://www.linkedin.com/company/slayer-public-relations/
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For more information visit ⁠⁠⁠PressingOnPodcast.com⁠
RMGComm.com
DeGravePR.com

When to DIY vs. When to Call in the Pros

Have you considered the hidden costs of attempting to handle everything in-house? We've experienced this while working in-house and externally. Spoiler alert...it's not worth it!
In this episode, we discuss when to DIY vs. when to call in the pros. We discuss the balance between learning new skills and knowing when to bring in an expert, share examples of when DIY efforts can backfire and when you should rely on a professional. Learning new skills and staying current in the PR field are important, but some tasks are better left to specialists.
For more information visit ⁠⁠PressingOnPodcast.com
RMGComm.com
DeGravePR.com

Chapter 10: Crafting Your Brand & Mastering the Art of Effective Marketing

Listen in to the audible audio book for Chapter 10 "Crafting Your Brand: Mastering the Art of Effective Marketing" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to the branding seen and unseen, networking and more! 
For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit PressingOnPodcast.com/prbook.